picture of the author, Rochelle Carter


Today, I’m very pleased to welcome RRBC “Spotlight” Author, Rochelle Carter to the Fiora Books site! I love people who reach out to offer a helping hand to independent authors struggling to self-publish their books and then to market them. This author has some very helpful advice in her book THE SEVEN STEP GUIDE TO AUTHORPRENEURSHIP. Take it away, Rochelle!

picture of the author, Rochelle Carter

1 simple marketing tip for introverted authors


I am probably the most extroverted-introvert you will ever meet. I prefer to stay home, read books, and sleep! I will inevitably cancel on most plans with friends in favor of hanging out in my jammies. If there was a procrastination award, I would win it simply because, well, I’d rather read than do as I’m told.

But I run a small publishing company, have several award winning authors and even my own book, The Seven Step Guide to Authorpreneurship, recently was named the 2014 USA Best Book Award in Business: Writing & Publishing.

I never stopped being an introvert, but here is one key tip for my fellow people-avoiders:

Talk about your passion

It sounds odd, especially if you have written a fiction novel, but the truth is you likely have incorporated things you are passionate about into your book. Don’t focus on sales, marketing, or anything other than what makes you happy, what you LOVE about your book. Your readers will be attracted to your openness, honesty and your passion for the topic at hand.

As you continue to build your author platform you will connect with those who share similar interests. These connections should be fostered and cared for, because they can become endorsers and even members of your street team to help you promote your book

At the end of the day, readers want to get to know you and what you are passionate about. I am passionate about reading great books, and helping new authors learn and share their creativity with the world.

What are you passionate about?

picture of the book cover: The Seven Step Guide To Authorpreneurship


Follow Rochelle online!


About John Fioravanti

Author, John Fioravanti writes non-fiction as well as fiction in the sci-fi genre. He's a retired secondary school educator and a lifelong learner. He considers himself a work in progress and welcomes the opinions and insights that others may have about his work. He prizes dialogue about meaningful topics, so please leave your thoughts!


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    Shirley Harris-Slaughter

    December 20, 2014 at 2:33pm

    Focusing on your passion. Hmmm I like that concept. I think we do it subconsciously. Rochelle, I love your tours. Thanks John for hosting and Nonnie Jules for creating this environment to showcase author’s works.

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    Rebecca Carter

    December 19, 2014 at 2:45pm

    This describes me, too. “I prefer to stay home, read books, and sleep!” Since writing my first book with Anelia, I have to say that writing itself is my passion. Others may not believe in us, but we are determined to make it work. It’s been great to have the two of us to keep the momentum going. πŸ™‚

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    John W. Howell

    December 19, 2014 at 8:32am

    Although I’m not an introvert this is great advice. Thanks for hosting John

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      Rochelle Carter, Publisher

      December 19, 2014 at 9:49am

      Thanks for stopping in and commenting! Introverts primarily have this issue, but you’re right it can apply to anyone. It comes from thinking sales people are icky and you have to change that mindset to sell more books.

      THANKS for hosting me John!

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    Michelle Abbott

    December 19, 2014 at 7:05am

    Great post, Rochelle. I’m an introvert, and like you I would rather stay home in my jammies πŸ™‚ Thanks for hosting, John.

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    Harmony Kent

    December 19, 2014 at 6:19am

    This is another great post, Rochelle, and I love your tip. It’s funny, I can write about my books to my heart’s content, but if I’m asked to “talk” about them, I really struggle to find anything to say! LOL

    I really hope you’re enjoying your time in the spotlight.

    John, thanks for hosting Rochelle today πŸ™‚

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      Rochelle Carter, Publisher

      December 19, 2014 at 9:53am

      Thanks for stopping by Harmony. Another thing I tell authors to do is create a one-liner about their book that’s easy to remember. Folks don’t want to hear the whole plot when they ask about your book, just the main hook. If they’re interested they’ll ask for more and if not you didn’t just bore them to death with the details πŸ™‚

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    Nonnie Jules

    December 19, 2014 at 6:08am

    Rochelle, I also love being home, working (believe it or not), reading and writing. I left corporate America 25 years ago and have never looked back. Entrepreneurship is the best thing ever and I wouldn’t trade working from home in my jammies each day, for all the morning-bumper-to-bumper-road-traffic in the world!

    Fio, thanks for the host!

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      Rochelle Carter, Publisher

      December 19, 2014 at 9:55am

      Nonnie, would you believe I haven’t quit corporate YET? I’m working on it though- it’s my plan for 2016-2017 though due to typical Corp. circircumstances I may get to jump in sooner if my department folds.

      Thanks so much for this spotlight week, I really appreciate it. I’ve been encouraging all of my authors to join, so hopefully they will AND follow directions properly πŸ™‚

What do you think? - I love comments!